Trades & Home Services
You do great work - but the phone isn't ringing consistently, or you're getting calls from the wrong jobs in the wrong areas. We fix that with targeted local ads, a site that converts, and automation that follows up instantly.
We build the complete digital system for Calgary trades, clinics, and professional services - websites that convert, ads that pay for themselves, and automation that follows up with every lead before your competition even picks up the phone.
Who We Help
You do great work - but the phone isn't ringing consistently, or you're getting calls from the wrong jobs in the wrong areas. We fix that with targeted local ads, a site that converts, and automation that follows up instantly.
Empty appointment slots cost you real money every single day. We build booking-focused funnels, run targeted ads to your ideal patients, and use AI chat to capture inquiries and book appointments around the clock.
When a potential client searches for a lawyer, accountant, or advisor in Calgary, you need to show up first and look like the obvious choice. We build the online presence and lead systems that make that happen.
The Problem
Slow follow-up kills deals. 78% of customers go with the first business that responds. If you're calling back the next morning, they've already booked someone else.
Your website doesn't convert. Traffic means nothing if visitors leave without booking or calling. Most local business sites have no real conversion strategy built in.
Ad spend without a system behind it is wasted. Ads bring traffic. Without a funnel and automated follow-up, most of that money disappears with nothing to show for it.
Missed calls = missed revenue. Someone calls after hours, gets voicemail, and dials your competitor. That's happening to most Calgary businesses every single week.
We don't just run ads or build a website and call it done. We build the complete connected system - so every lead gets captured, followed up with in seconds, and guided toward booking.
What We Do
Every service we offer is built to work together. Great ads with a weak website waste money. A great website with no ads gets no traffic. A great funnel with no follow-up loses leads. We connect everything so your marketing actually compounds.
Fast, mobile-first, SEO-optimized websites built to convert visitors into calls and bookings. Every page has a clear purpose and a clear next step - not just something that looks good in a screenshot.
Landing pages, opt-in forms, and booking flows that turn ad traffic into real leads and appointments - automatically, around the clock, without you having to chase anyone.
Targeted campaigns on Facebook and Instagram that reach Calgary homeowners, patients, and professionals who need what you offer. Creative strategy, copywriting, audience targeting, and daily optimization - handled.
Get in front of Calgary customers the moment they're searching for your service. Search ads, Local Service Ads, and display campaigns built for maximum ROI - not just clicks.
While your competitors are sleeping, our AI chat is on your website capturing leads, answering questions, and booking appointments. Miss a call? An automated text goes out in under 60 seconds. Every lead gets followed up - without you lifting a finger. This is what separates businesses that scale from ones that stay stuck.
Automated sequences that keep you top of mind, re-engage past clients, and drive repeat bookings. One of the highest-ROI marketing channels available - and most Calgary businesses barely use it.
The Full System
Most businesses handle each piece separately and wonder why marketing feels like a money pit. We connect every step so no lead ever falls through the cracks.
Google or Meta ad reaches a local Calgary customer actively searching or browsing
Paid AdsThey hit a purpose-built landing page or your website - one clear call to action
Website / FunnelAI chat engages instantly, answers questions, captures their info - even at 2am on a Sunday
AI ChatAutomated SMS + email fires in under 60 seconds - before your competitor even sees the lead
AutomationThey book into your calendar. You show up, do your work, close the deal.
CRM + BookingSomeone calls, doesn't leave a voicemail, moves on. Without this: they call your competitor. With this: they get a text within 60 seconds asking how you can help. This single feature recovers a significant amount of lost revenue for Calgary trades businesses every single month.
Your website now has an always-on agent that greets every visitor, answers common questions, captures their contact info, and books appointments directly - or flags them for your follow-up. Works on weekends, stat holidays, and while you're on a job site in Airdrie.
After every completed job, your system automatically sends a review request. More 5-star Google reviews means better Calgary local search rankings, more trust, and more inbound calls - without you ever having to remember to ask a single client.
How It Works
We move fast. Here's exactly what working with us looks like from first call to live campaigns.
30 minutes. We look at your business, your Calgary market, and your current situation. You'll leave knowing exactly where the biggest opportunity is - regardless of whether we work together.
You get a clear scope of work, timeline, and pricing. No vague proposals. You know exactly what's being built, when it launches, and what to expect in the first 60 days.
We build your website, funnels, automations, and ad accounts in parallel. Most clients are fully live within 1-2 weeks. Ads start running the day everything is connected.
We monitor daily, optimize relentlessly, and report monthly. As real data comes in, we cut what's not working and scale what is. Results compound over time.
Why Apex Digital
We're local. We understand this market, the neighbourhoods, the seasonality for trades businesses, and who your customers actually are. That specificity shows up in every campaign.
Most agencies sell you ads or a website. We build the full pipeline - ads, site, funnel, automation, follow-up - all connected. That's why our clients see results that actually stick.
Your website, ad accounts, CRM, and contact list belong to you. If you ever walk away, you take it all. We build real assets for your business, not dependencies on us.
After your initial build, ongoing management is month-to-month. We keep your business by delivering results every month - not by making it painful to leave.
You get a real dashboard showing what's happening with your campaigns and your money. No inflated vanity metrics. Just the numbers that actually matter to your bottom line.
Right now, a potential customer finds you, visits your site, doesn't immediately see what they need, and leaves. Or they call after hours, get voicemail, and book with someone else.
With the system we build: that same visitor gets engaged by AI chat, their info is captured, and an automated message goes out within 60 seconds - even on a Sunday night. They book directly into your calendar. You start Monday morning with three new appointments that closed themselves over the weekend.
That's not a pitch. That's what properly connected automation actually does for Calgary businesses every day.
Pricing
All packages are custom quoted based on your industry, competition, and goals. These tiers show you what's included at each level - book a call and we'll give you a real number with no surprises.
Get online properly with a site that actually turns visitors into calls.
The full lead generation system - ads, funnel, automation, and follow-up.
For businesses ready to own their Calgary market - completely.
FAQ
Two things. First, we build the complete connected system - ads, website, funnel, automation, and follow-up all working together. Most agencies do one piece and leave the rest to you. Second, we specialize in Calgary trades, clinics, and professional services. We know your market, your customers, and what actually works in those industries here in Calgary.
We install a chat widget on your website that answers common questions, captures visitor info, and can book appointments - 24/7. The missed call text-back sends an automatic, personal-feeling text to anyone who calls and doesn't get through. SMS and email sequences then follow up with every lead on a set schedule. You see all conversations and leads in one dashboard. You stay in control - the automation handles the speed and consistency so no one slips through.
We typically recommend a minimum of $1,000-$1,500/month on Meta and $1,500-$2,500/month on Google to generate meaningful data and real results. This is your ad spend - it goes directly to the platform. Our management fee is separate. We'll be upfront with you about what's realistic for your industry and your part of Calgary.
Automation features like AI chat and missed call text-back work from day one - you'll notice a difference in lead capture immediately. Paid ads typically take 30-60 days to optimize and find their rhythm. SEO is a longer game - 3-6 months for meaningful movement in Calgary search rankings. We set realistic expectations upfront and keep you updated throughout.
Yes, always. Your website, Google Ads account, Meta Business Manager, CRM, and contact list all belong to you. We manage them on your behalf, but if you ever move on, you take everything with you. We believe in building real, lasting assets for your business.
The initial project - website build, funnel, setup - has a project agreement. Ongoing services like ad management and automation maintenance are month-to-month after that. We keep clients by delivering results, not by making it difficult to leave.
Yes - we work with businesses across Alberta and Canada-wide. We focus on Calgary because we know this market best, but the same systems apply anywhere. If you're outside Calgary, reach out and we'll tell you honestly if we're a good fit.
Get Started
Tell us about your business, who your customers are, and where you want to grow. We'll come prepared with real insights on your Calgary market and a clear path forward. 30 minutes, zero pressure.
Stay In The Loop
No fluff. Just practical advice for Calgary businesses looking to get more leads, more calls, and more revenue from their marketing.